There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
The Workplace Word: How Employees Value Perks, Empathy and Job Training
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Looking at 2017 and 2018 Through a Consumer and Brand Aperture
This is an interesting time of year, one where we look back in 2017 and think about the context for what it means leading into 2018 through a consumer and […]
No pain, no gain: How to infuse more empathy into your marketing
I believe we all make decisions based on our struggles. This is true for big decisions, like who to vote for, and small decisions, like what to eat for dinner. […]