If you’re here, maybe it’s because you read my May post about defining the term “transparency” and you’re back for more. If not, WELCOME! In my last post, I ran […]
April Fools’ Day 2016: The Best and Worst Brand Pranks
Well, today is April Fools’ Day. People’s reaction to that news is mixed, depending on whether they are usually the fooler or fooled. One thing remains constant, however: This is […]
Ad Bowl XLIX: Who Scored, Who Flopped and Who Caught Us Off Guard
Another Super Bowl has come and gone. There were miraculous catches, (potentially) heartbreaking interceptions, deflategate jokes and plenty of controversy about the “worst call in Super Bowl History.” Yet within […]
When Developing Consumer Contests, Simple is Often Best
While working on a project a couple of weeks ago with a long-time colleague, he reminded me of something I’ve been known to say, “Sometimes, we can take the simplest […]