Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
Tips for Maximizing Medical Conferences
Medical convention season for life sciences companies is in full swing. Which means valuable opportunities toward preparing the market for new medicines, building dialogue around medical need for certain patient […]
Best Practices for Press Trips: Part II
When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart […]
5 Things I Know for Sure
At the end of 2017, I will be leaving Padilla and agency life. As I look back over 30+ years, I wanted to share the five things I know for […]
Staying Sane in the Events and Booze Business
Let’s face it, most of us who work in food and wine do so because we love eating and drinking first and actually working second. I can’t imagine working around […]
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
3 Tips to Avoiding an Event-Planning Fail (Lookin’ at You, Fyre Fest)
By now, you’ve likely heard about Fyre Festival. The music festival was scheduled to take place in the Bahamas’ Exuma islands last weekend and next, but fell well below the […]
Here’s What Really Happens When a City Hosts the Super Bowl
Party planning is fun, right? Making appetizers, decorating, sending out invites. Well, multiply that by about a million and you’ve got this weekend’s Super Bowl LI in Houston, Texas. Space City is […]
Helping the Hometown Brand Hit a Home Run during the Big Game
Think about the 2016 Golf Ryder Cup, 2018 NFL Super Bowl and 2019 NCAA Men’s Basketball Final Four. What do all of these premier sporting events have in common, besides […]