We all have seen the difference between the feeds of people who really “get” social media, and those who don’t. Their images seem to pop off the screen, you really […]

We all have seen the difference between the feeds of people who really “get” social media, and those who don’t. Their images seem to pop off the screen, you really […]
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
Medical convention season for life sciences companies is in full swing. Which means valuable opportunities toward preparing the market for new medicines, building dialogue around medical need for certain patient […]
When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart […]
At the end of 2017, I will be leaving Padilla and agency life. As I look back over 30+ years, I wanted to share the five things I know for […]
Let’s face it, most of us who work in food and wine do so because we love eating and drinking first and actually working second. I can’t imagine working around […]
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
By now, you’ve likely heard about Fyre Festival. The music festival was scheduled to take place in the Bahamas’ Exuma islands last weekend and next, but fell well below the […]
Party planning is fun, right? Making appetizers, decorating, sending out invites. Well, multiply that by about a million and you’ve got this weekend’s Super Bowl LI in Houston, Texas. Space City is […]