So you’ve been tasked with securing media for an upcoming event. It’s hard enough securing media coverage for clients, so it may seem like a daunting task to secure a […]
The Latest from The Cookery
A little less than a year ago, Padilla announced the relaunch of its New York test kitchen as “The Cookery”, a culinary hub where recipe testing and development, food photography, video production and event execution […]
Just Do It: Taking your brand experience to the next level
Last weekend, I ran my first Nike Women’s Series race in Toronto. And while the core of what I was doing was running a 15k, I also spent a lot […]
Beyond the booth: 10 tips for hosting successful media events at trade shows and conferences
Industry trade shows and conferences can be a great way to reach important audiences for your organization, including potential customers, investors and partners – and media. Media attend conferences to […]
Ten Tips for Successful Event Planning
The next time you attend an event, look around. Those napkins fanned out in a perfect display on the catering table? Someone spent the morning twisting them with a practiced […]