Medical convention season for life sciences companies is in full swing. Which means valuable opportunities toward preparing the market for new medicines, building dialogue around medical need for certain patient […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
TexSom: Bigger & Better Than Ever
I’ll admit I was worried on the first day of the TexSom 2017 conference last week. It had been four years since I last attended the annual wine professionals’ pilgrimage […]
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
What Booze Marketers Should Know About the Mindfulness Movement
When in 2012 one of UVA’s most illustrious donors, Paul Tudor Jones, announced a $12 million gift to establish a Contemplative Sciences Center to foster “modern applications of contemplative thought,” […]
Making Trade Shows and Event Sponsorships Work for You (Part 1)
If you’ve worked in wine & spirits for more than 90 days, you’ve probably noticed there’s a lot of plonk out there when it comes to events, “food and wine […]
The Hidden Health Benefits and Brand Opportunities in Pokémon Go
It’s official. Pokémon Go is taking over the world. Maybe that’s a little exaggerated, but not by much. Over the last eight days since Nintendo launched Pokémon Go in the U.S., the […]
5 Questions to Ask Yourself in Planning a Successful Event
Events offer a fun way to educate people about your brand while celebrating it. It’s one of the few times you can have controlled, face-to-face conversation with your target audience. […]
Earth Day: Forget the Big Brands – It Starts with You
Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of […]