Menu labeling, it’s a love-hate relationship. You catch something decadent and delicious on a menu. If there isn’t a picture, we can almost guarantee there’s a list of mouthwatering descriptors […]
Could Marketing Save the Fast-Casual Industry?
The past few years have been kind to the fast-casual dining segment. In fact, fast-casual dining was crowned the strongest growing segment across the foodservice industry, increasing $3.4 billion […]
Robochef
When my colleague first shared this article about robots cooking in the kitchen, I thought it sounded ridiculous. On second glance, you’ll see that this concept is already being […]
What Do Fast Food and Fitness Have in Common?
Two days before they were pulled, McDonald’s announced that they would be including fitness trackers in every Happy Meal sold in the United States and Canada. The “step-it” activity trackers […]
The 5 Best Summer Brand Campaigns of 2016
Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same […]
The Casual Approach to Millennial Marketing
While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation […]
Will Burger King’s Black-Bun #HalloweenWhopper Be a Bonanza or Bust?
The “Burger Wars” continue. Starting today, McDonald’s is offering all-day breakfast in a move to boost stagnant sales. Not to be outdone, Burger King began offering a new Halloween Whopper […]
10 Do’s and Don’ts of Corporate Responsibility
By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming […]