Curious about cannabis? You’re not the only one. In particular, products containing cannabidiol (CBD), the compound derived from the cannabis plant, have swelled in popularity across consumer segments in the […]
Influencer Marketing: 7 Steps for Success
Trying to reach Gen Z and millennials? Well, it’s time to talk influencer marketing. Afterall, Gen Z is 40% more likely to follow actors than brands they like on social […]
The Workplace Word: Recruiting Gen Z, the Need for Purpose and the Value of Recognition
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
5 in 5: digital courtesy, snowball fights, designing for brain waves, magical commutes, invisible language lines
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
Putting Transparency to Work – Part 2
If you’re here, maybe it’s because you read my May post about defining the term “transparency” and you’re back for more. If not, WELCOME! In my last post, I ran […]
5 in 5: Dodgeball, Wikipedia, Streaming Services, AI Composers, Zoltar
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Games […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
“Beer me” that wine, will ya?
While the phrase “beer me” will always have more of a ring to it than “Chardonnay me,” people are opting for wine and spirits over beer more and more. In […]
#MeToo and Marketing – Look Before You Leap
Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
Retailers Adopt Digital Technology to Bridge Physical and Online Shopping Experience
The retail industry is quickly transforming after store closings reached record levels in 2017. The online marketplace has changed the way consumers shop – but that doesn’t mean brick-and-mortar is […]