Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant […]

Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant […]
Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm […]
This year we’ve been thinking a whole lot about trust (and, yes, we were thinking about it well before Facebook blew it up). With two interesting trust-related announcements hitting from […]
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
The rise of mobile continues! Google has been slowly moving toward a mobile-first index for quite some time and they officially announced it on November 4th, 2016. It’s currently being […]
Are you one of the nearly 150 million people that have viewed the Chewbacca Mom video? Last Thursday, Texas mom Candace Payne went to Kohl’s to return some clothing. She […]
The best social media platforms listen to their users, test and then implement features to help optimize the experience. But then let’s tell people about it, right? Most features I’ve […]
It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will […]
It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected […]