Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant […]
Google Algorithm (Understanding the Basics)
Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm […]
You Can’t Automate Trust
This year we’ve been thinking a whole lot about trust (and, yes, we were thinking about it well before Facebook blew it up). With two interesting trust-related announcements hitting from […]
The Winners & Losers of Ad Bowl LI
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
Google Search is switching to a mobile-first index.
The rise of mobile continues! Google has been slowly moving toward a mobile-first index for quite some time and they officially announced it on November 4th, 2016. It’s currently being […]
2017 Social Trends: Three things you need to know from PR News’ Social Media Conference
Social-savvy individuals from around the country gathered in New York City last week for PR News’ Social Media Conference, where brands, nonprofits and agency experts discussed brand-building and reputation-enhancement via […]
What Does Chewbacca Mom Have to Do With Your Hospital? 4 Tips for Creating Successful Video Content
Are you one of the nearly 150 million people that have viewed the Chewbacca Mom video? Last Thursday, Texas mom Candace Payne went to Kohl’s to return some clothing. She […]
Secret Features on Social Media
The best social media platforms listen to their users, test and then implement features to help optimize the experience. But then let’s tell people about it, right? Most features I’ve […]
Mobile-Friendly Websites Will Now Rank Better In Mobile Search
It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will […]
2014 Digital Trends: A Conversation with Mom it Forward
It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected […]