As General Eric Shinseki once said, “If you don’t like change, you’re going to like irrelevance even less.” If there was one theme at this week’s Healthcare Marketing and Physician […]
What Does Chewbacca Mom Have to Do With Your Hospital? 4 Tips for Creating Successful Video Content
Are you one of the nearly 150 million people that have viewed the Chewbacca Mom video? Last Thursday, Texas mom Candace Payne went to Kohl’s to return some clothing. She […]
The Return of Measles: Is the Internet to Blame?
Disclaimer: I believe in vaccinations, and my husband and I have chosen to vaccinate our two boys. This post is not about whether vaccination is right or wrong. It’s about […]
Brand Journalism: Health Providers Embracing New Storytelling Strategy
The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, […]
How Many Facebook Pages Does One Company Need?
Three companies who have it all figured out A single company can have a million services, but they only have one brand. Maybe that means one Facebook page, too. But […]
5 Must-Read Health Communication Posts
With so much good content on the internet, it’s easy to miss a good post. This week as I was looking through past posts on the Buzz Bin, I stumbled […]
The #1 Trick (or Treat) to Successfully Engage Your Facebook Community
Is the eerie silence from your Facebook fans becoming spooky? This Halloween we have just the trick to ignite (or reignite) your fan base and drive more fans to your […]
Five Instagram Secrets for Health Brands
I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made […]