Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic
For many of us in the communications industry, there will be two distinct phases of our careers: before COVID-19, and after. While much of the “after” is TBD, we can […]
COVID-19: Employee Wellness Tips For Health Care Workers
The spread of coronavirus has impacted nearly all businesses, but its impact on health care providers is significantly higher than most. With insufficient protective supplies, health care workers are rightly […]
Navigating Communications With Data In The Driver’s Seat
Applying data to uncover insights, inform strategies and demonstrate results is not just the rule of thumb anymore, but paramount to success. With ever-growing access to data through multiple sources, […]
It’s Health Care, Stupid
This election year, health care is the #1 issue on voters’ minds In Bill Clinton’s 1992 presidential campaign against George H.W. Bush, campaign manager James Carville’s mantra was “The economy, […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Open Door Policy: How Should Health Care Providers Embrace Transparency?
Gone are the days when a medical degree and longevity in the health care industry equated to trust. Instead, brands from all industries are hearing the same demand from consumers: […]
Prepping the market for launch
If you’re on time, you’re late. An important rule to live by, especially for challenger pharma and medical device brands. Their success lies within the market’s understanding of their product […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]