The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Open Door Policy: How Should Health Care Providers Embrace Transparency?
Gone are the days when a medical degree and longevity in the health care industry equated to trust. Instead, brands from all industries are hearing the same demand from consumers: […]
Prepping the market for launch
If you’re on time, you’re late. An important rule to live by, especially for challenger pharma and medical device brands. Their success lies within the market’s understanding of their product […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
Beat the Odds During Health Care Organizational Change
In any organization in any industry, employees can be your greatest asset or your most formidable challenge when it comes to organizational change. That is particularly true for health care […]
Why It’s Important for Health Care Organizations to Prepare for a Crisis
Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
How the New Apple iPhone Health Record Integration is Good News for Your Health System
Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]
To be or not to be (covered)? Why ACA Enrollment Skyrockets Despite Marketing Rollback
Fans of the Affordable Care Act (ACA) can breathe a sigh of relief. In its first day alone, more than 200,000 consumers signed up for health insurance and the numbers […]
Ch-Ch-Changes: AHCA, Health Care Consumerism and More
As General Eric Shinseki once said, “If you don’t like change, you’re going to like irrelevance even less.” If there was one theme at this week’s Healthcare Marketing and Physician […]