As researchers work at a never-seen-before pace to develop a safe and effective COVID-19 vaccine, the FDA has taken center stage. Founded in 1906, the Food and Drug Administration is […]

As researchers work at a never-seen-before pace to develop a safe and effective COVID-19 vaccine, the FDA has taken center stage. Founded in 1906, the Food and Drug Administration is […]
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would […]
Artificial intelligence (AI) is becoming increasingly important in health care. While the capabilities seem endless and continue to grow, we haven’t seen AI fully implemented in clinical practice, which has […]
Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Applying data to uncover insights, inform strategies and demonstrate results is not just the rule of thumb anymore, but paramount to success. With ever-growing access to data through multiple sources, […]
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Despite shrinking newsrooms, the pressure and expectation of coverage remains. For the most part, basic product launches and the announcement of a new business imperative just aren’t going to cut […]
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst […]