Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Navigating Communications With Data In The Driver’s Seat
Applying data to uncover insights, inform strategies and demonstrate results is not just the rule of thumb anymore, but paramount to success. With ever-growing access to data through multiple sources, […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Three Questions To Ask Your SME (Subject Matter Expert)
Despite shrinking newsrooms, the pressure and expectation of coverage remains. For the most part, basic product launches and the announcement of a new business imperative just aren’t going to cut […]
3 Ways Med Tech Companies Can Make Earned Media Dollars Go Farther
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
How Challenger Pharma Brands Can Connect With – And Leverage – Influencers
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Here to stay: turning launch milestones into momentum
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst […]
Prepping the market for launch
If you’re on time, you’re late. An important rule to live by, especially for challenger pharma and medical device brands. Their success lies within the market’s understanding of their product […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
In a Fractured Landscape, Will Digital Marketing Save Health IT Brands?
If you’re selling B2B technology into health care, you already know that the buyer landscape has changed significantly. In the past, you might have targeted CIOs of hospitals, clinics and […]