“We need to get creative.” If you’re a health care communicator, you’ve probably heard (or said) this phrase a number of times. When tasked with sharing clinical findings, medical recommendations […]
Using Data to Influence Decision Makers
Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
3 Tips for Keeping Up in an Ever-changing Industry
Today’s health care landscape isn’t the same landscape of yesterday, and it will be different tomorrow, too. Reasons being? Digital technologies, politics, R&D, consumer demands and expectations – and so […]
Defining Provider Value Based On Audience
In an era when every word seems to be parsed and examined in the “what does this mean to me?” microscope, a word like value is one which is interpreted […]
What Wearables Mean for the Future of Health Care
Yesterday, Fitbit announced that it is acquiring Twine Health, a health coaching platform that aims to help people achieve better outcomes, in an effort to bolster its offerings to health […]
CVS & Aetna: What it could mean for the future of health care
Earlier this week, CVS Health proposed its plan to acquire Aetna for approximately $69 billion – another step in the transition from fee-for-service to value-based care for patients. According to […]
Is the Amazon Effect Coming to Health Care?
I think it’s safe to say that Amazon is a household name for most American consumers. There’s also a name for the disruptive impact the company has had on consumers and […]
Ch-Ch-Changes: AHCA, Health Care Consumerism and More
As General Eric Shinseki once said, “If you don’t like change, you’re going to like irrelevance even less.” If there was one theme at this week’s Healthcare Marketing and Physician […]
How to Lose Sales…on Purpose: A Lesson From the Canadian Tobacco Industry
On a recent trip to Canada, I had the privilege of exploring Niagara Falls, Toronto, Ottawa and Montreal. It’s always exciting to explore a new place and, that being said, […]
Use the Right Digital & Social in Health Care Marketing
For years, marketers have been searching for the precise digital and social media messages to reach the Gen-Xers, millennials and Generation Z. We’ve been breaking our backs trying to find the […]