From 2005–2015, there were over 30,000 medical meetings in the United States, according to a report from the Healthcare Convention and Exhibitors Association. With a vast range of topics, experts […]
More than Six Months of COVID-19: How Health Communications Evolved
It’s been more than six months since we learned about the virus that has changed all of our lives. In that time, we’ve clapped for essential workers, watched astronauts launch […]
Tiktok for Health Advice? Health Care Professionals Joining In
Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic
For many of us in the communications industry, there will be two distinct phases of our careers: before COVID-19, and after. While much of the “after” is TBD, we can […]
Important Considerations for Health Organizations Battling COVID-19
Organizations large and small in every corner of our country are feeling the impacts of COVID-19 and health care organizations sit on the front lines of this battle. The actions […]
It’s Health Care, Stupid
This election year, health care is the #1 issue on voters’ minds In Bill Clinton’s 1992 presidential campaign against George H.W. Bush, campaign manager James Carville’s mantra was “The economy, […]
Health Care Price Transparency: The Good, The Bad, and The Ugly
Just this week, four hospital groups, including the American Hospital Association, filed a lawsuit to challenge the Trump administration’s new requirement for hospitals to publish the rates they negotiate with […]
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]
The Importance Of Empathy During A Health Care Crisis
Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
Planning For Issues Small, Medium Or Large Throughout A Brand’s Lifecycle
Within any brand category lies a complex landscape of stakeholders, issues and public opinion. True – whether your focus is food and beverage, energy, technology or pharmaceuticals. For pharma, in […]