Making a name for yourself (or your organization) isn’t easy. During this year’s Olympics, we’ve watched as a handful of athletes rise to the top, overcoming steep competition from a […]
An Inside View of Health Care Public Relations
Graduating from college and applying for your first job is generally a stressful milestone, but as the pandemic lingers on and work environments shift, it adds an unprecedented challenge that […]
1-Year Pandemic Retrospective: 5 Emerging Health Care Provider Trends
When we shared our 2020 Provider Forecast last year, we didn’t have a clue what was in store for us with the COVID-19 pandemic. That said, it did force the […]
Can Health Care Brands Join the Election Conversation?
Like many events this year, the 2020 presidential election is unlike any election we’ve seen before – for many reasons, one of which being the debate over science and health […]
Managing Your Mental Health Leading up to Election Day
There is no denying how difficult 2020 has been for Americans. The onset of the COVID-19 pandemic completely changed the way we work, socialize and move about our daily lives. […]
The Dual Threat of Flu and COVID-19: Why an Annual Flu Vaccine is More Important Than Ever, Especially for Adults with Chronic Health Conditions
Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]
Communicating Unpredictable Regulatory Milestones
As researchers work at a never-seen-before pace to develop a safe and effective COVID-19 vaccine, the FDA has taken center stage. Founded in 1906, the Food and Drug Administration is […]
3 Strategies for Navigating Communications around AI in Health Care
Artificial intelligence (AI) is becoming increasingly important in health care. While the capabilities seem endless and continue to grow, we haven’t seen AI fully implemented in clinical practice, which has […]
Long Distanced Relationships During COVID-19
The physical and geographical distancing required during the COVID-19 pandemic is challenging our personal and business boundaries like never before in modern history. There is no one specific business sector […]
Leading the Way in Gender Care
This week’s health care guest blogger is Katy Schultz, Communication and Advocacy Principal at #client Blue Cross and Blue Shield of Minnesota. Recent events like the COVID-19 pandemic, the tragic […]