This election year, health care is the #1 issue on voters’ minds In Bill Clinton’s 1992 presidential campaign against George H.W. Bush, campaign manager James Carville’s mantra was “The economy, […]
Health Care Price Transparency: The Good, The Bad, and The Ugly
Just this week, four hospital groups, including the American Hospital Association, filed a lawsuit to challenge the Trump administration’s new requirement for hospitals to publish the rates they negotiate with […]
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]
The Importance Of Empathy During A Health Care Crisis
Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
Planning For Issues Small, Medium Or Large Throughout A Brand’s Lifecycle
Within any brand category lies a complex landscape of stakeholders, issues and public opinion. True – whether your focus is food and beverage, energy, technology or pharmaceuticals. For pharma, in […]
3 Ways Med Tech Companies Can Make Earned Media Dollars Go Farther
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Health System Employee Satisfaction & The Role It Plays As Influencer
Ten years ago, the concept of employee engagement was rarely even mentioned on surveys of hospital and health system leaders, when they were asked about priorities or concerns for improvement. […]
How Challenger Pharma Brands Can Connect With – And Leverage – Influencers
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Mobile Marketing Tips To Reach The Modern Physician
Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]