“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
Data Storytelling: Effectively communicating clinical data
Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
Defining Provider Value Based On Audience
In an era when every word seems to be parsed and examined in the “what does this mean to me?” microscope, a word like value is one which is interpreted […]
Connecting with key patient and physician audiences through the life cycle
Timing is everything – especially when paving the timeline for a new product launch. To have the biggest impact, pharma companies need to appropriately make the most of each moment […]
Marketing Your Physicians
“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]
Beat the Odds During Health Care Organizational Change
In any organization in any industry, employees can be your greatest asset or your most formidable challenge when it comes to organizational change. That is particularly true for health care […]
Organizational Changes in Health Care: Bringing Employees Along on the Journey
Today, the one constant in health care is change. Mergers, acquisitions, new ways of working and changing patient expectations have led health care systems to change the way they are […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Multi-Channel Digital Content is Key to Health Care Marketing
Regardless of whether your health care marketing efforts target consumers or physicians, it’s likely that your marketing strategy is due for a refresh. Consumers are facing thousands of brand messages […]
What Wearables Mean for the Future of Health Care
Yesterday, Fitbit announced that it is acquiring Twine Health, a health coaching platform that aims to help people achieve better outcomes, in an effort to bolster its offerings to health […]