“We need to get creative.” If you’re a health care communicator, you’ve probably heard (or said) this phrase a number of times. When tasked with sharing clinical findings, medical recommendations […]
Using Data to Influence Decision Makers
Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
3 Tips for Keeping Up in an Ever-changing Industry
Today’s health care landscape isn’t the same landscape of yesterday, and it will be different tomorrow, too. Reasons being? Digital technologies, politics, R&D, consumer demands and expectations – and so […]
Medical Device Messaging: 3 Audiences, 3 Approaches
The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
Data Storytelling: Effectively communicating clinical data
Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
Defining Provider Value Based On Audience
In an era when every word seems to be parsed and examined in the “what does this mean to me?” microscope, a word like value is one which is interpreted […]
Connecting with key patient and physician audiences through the life cycle
Timing is everything – especially when paving the timeline for a new product launch. To have the biggest impact, pharma companies need to appropriately make the most of each moment […]
Marketing Your Physicians
“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]
Beat the Odds During Health Care Organizational Change
In any organization in any industry, employees can be your greatest asset or your most formidable challenge when it comes to organizational change. That is particularly true for health care […]