“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]
Beat the Odds During Health Care Organizational Change
In any organization in any industry, employees can be your greatest asset or your most formidable challenge when it comes to organizational change. That is particularly true for health care […]
Organizational Changes in Health Care: Bringing Employees Along on the Journey
Today, the one constant in health care is change. Mergers, acquisitions, new ways of working and changing patient expectations have led health care systems to change the way they are […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Multi-Channel Digital Content is Key to Health Care Marketing
Regardless of whether your health care marketing efforts target consumers or physicians, it’s likely that your marketing strategy is due for a refresh. Consumers are facing thousands of brand messages […]
What Wearables Mean for the Future of Health Care
Yesterday, Fitbit announced that it is acquiring Twine Health, a health coaching platform that aims to help people achieve better outcomes, in an effort to bolster its offerings to health […]
Provider M&As: Daunting Task & Major Communications Challenge
Change is epidemic in the health care industry, particularly in the provider sector, but last week’s announcement of the Bezos-Buffet-Dimon “health care” company startled even the most jaded observers. The […]
What to Expect from the New Health Care Collaboration Between Amazon, Berkshire Hathaway and JPMorgan Chase
On Tuesday, Amazon, Berkshire Hathaway and JPMorgan Chase announced they would create a health care system with the goal of providing quality care for their U.S. employees. According to the […]
How the New Apple iPhone Health Record Integration is Good News for Your Health System
Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]
Put on Your Virtual Reality Headset, the Doctor Will See You Now
First, 2016 was supposed to be the year of virtual reality, as it passed without much of a whimper, 2017 took the forecasted crown. We were told the new technology […]