The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Multi-Channel Digital Content is Key to Health Care Marketing
Regardless of whether your health care marketing efforts target consumers or physicians, it’s likely that your marketing strategy is due for a refresh. Consumers are facing thousands of brand messages […]
What Wearables Mean for the Future of Health Care
Yesterday, Fitbit announced that it is acquiring Twine Health, a health coaching platform that aims to help people achieve better outcomes, in an effort to bolster its offerings to health […]
Provider M&As: Daunting Task & Major Communications Challenge
Change is epidemic in the health care industry, particularly in the provider sector, but last week’s announcement of the Bezos-Buffet-Dimon “health care” company startled even the most jaded observers. The […]
What to Expect from the New Health Care Collaboration Between Amazon, Berkshire Hathaway and JPMorgan Chase
On Tuesday, Amazon, Berkshire Hathaway and JPMorgan Chase announced they would create a health care system with the goal of providing quality care for their U.S. employees. According to the […]
How the New Apple iPhone Health Record Integration is Good News for Your Health System
Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]
Put on Your Virtual Reality Headset, the Doctor Will See You Now
First, 2016 was supposed to be the year of virtual reality, as it passed without much of a whimper, 2017 took the forecasted crown. We were told the new technology […]
The Top 5 Most Buzz-Worthy Health Care Posts of 2017
Ah, the good old days of 2016, when consumerism, data breaches and the challenges of engaging Gen Z garnered the collective health care mindshare. 2017 has challenged us to communicate around fake news, Affordable Care Act purgatory and […]
CVS & Aetna: What it could mean for the future of health care
Earlier this week, CVS Health proposed its plan to acquire Aetna for approximately $69 billion – another step in the transition from fee-for-service to value-based care for patients. According to […]
To be or not to be (covered)? Why ACA Enrollment Skyrockets Despite Marketing Rollback
Fans of the Affordable Care Act (ACA) can breathe a sigh of relief. In its first day alone, more than 200,000 consumers signed up for health insurance and the numbers […]