Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
Medical Device Messaging: 3 Audiences, 3 Approaches
The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
Data Storytelling: Effectively communicating clinical data
Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
Building a compelling scientific story with key stakeholders to prime and grow a niche market
Niche marketing has become increasingly popular in recent years, particularly in the health care space. While the approach offers significant opportunities for companies as they introduce new products or work […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]