There is no denying how difficult 2020 has been for Americans. The onset of the COVID-19 pandemic completely changed the way we work, socialize and move about our daily lives. […]
3 Strategies for Navigating Communications around AI in Health Care
Artificial intelligence (AI) is becoming increasingly important in health care. While the capabilities seem endless and continue to grow, we haven’t seen AI fully implemented in clinical practice, which has […]
Tiktok for Health Advice? Health Care Professionals Joining In
Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Leveraging Top Media Relations Trends for Health
Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
Health Care Price Transparency: The Good, The Bad, and The Ugly
Just this week, four hospital groups, including the American Hospital Association, filed a lawsuit to challenge the Trump administration’s new requirement for hospitals to publish the rates they negotiate with […]
Health System Employee Satisfaction & The Role It Plays As Influencer
Ten years ago, the concept of employee engagement was rarely even mentioned on surveys of hospital and health system leaders, when they were asked about priorities or concerns for improvement. […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Three Digital Tools to Help Manage Food Allergies
The number of people currently living with food allergies is growing dramatically and the exact reasons why are hotly debated. Is it our dependence on being too clean? Did we […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
The Beginning, Middle and Beyond: Navigating Product Life Cycles
The runway to a product launch is a herculean effort – multiple teams and workstreams are involved to pave the way with key stakeholders (prescribers, payers, investors, thought leaders, patients […]