Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Me vs. We: Getting Employees On Board After Health Care System Mergers
Congratulations! You made it through the regulatory and legal approvals and signed on the dotted line. You went through the painstaking process of integrating the systems’ brands. Two provider systems […]
Hospital Mega Mergers: 3 Issues That Can Sink a Deal
Mega mergers. The phrase doesn’t sound good. It hints at corporate behemoths and world domination, if you want to be a little dramatic. However, it describes exactly what is happening […]
In a Fractured Landscape, Will Digital Marketing Save Health IT Brands?
If you’re selling B2B technology into health care, you already know that the buyer landscape has changed significantly. In the past, you might have targeted CIOs of hospitals, clinics and […]
Using Data to Influence Decision Makers
Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
Medical Device Messaging: 3 Audiences, 3 Approaches
The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
Data Storytelling: Effectively communicating clinical data
Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
Building a compelling scientific story with key stakeholders to prime and grow a niche market
Niche marketing has become increasingly popular in recent years, particularly in the health care space. While the approach offers significant opportunities for companies as they introduce new products or work […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]