There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
College Students: Belonging Before Succeeding
Feeling like you belong matters to your success. That’s one of the key ideas in a recent report on college students from The National Academies of Sciences, Engineering and Medicine. […]
#HigherEd: Virtual Reality Check
A few months ago, my colleague Christian Munson wrote a Buzz Bin post about the proven successes of virtual and augmented reality (VR and AR) for college recruiters. His post […]
Inseparable: College Recruitment and Retention
Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]
Welcome U? Higher Ed Marketers Sweat International Enrollments
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
Bold Programs Affect Change in #HigherEd
With tuition on the rise and other roadblocks ahead, a four-year degree seems increasingly unattainable to some. For undocumented students in many states across the U.S., the hurdle is set […]
College Affordability: New Data Source
Say hello to a treasure trove of college affordability data. The Urban Institute recently launched the Understanding College Affordability project. Its premise? Affordability means much more than tuition, room and […]
#HigherEd: Career Guidance Doesn’t Make the Grade
Prospective students are asking an important question: how well will this college prepare me for, or place me into, a career that meets my goals? In a recent Washington Post […]
Big Paycheck, Little Trust
The Richmond Times-Dispatch reports on the state’s highest paid employees. Six of the top 15 are college presidents or administrators. One is an offensive coordinator for a college football team. […]