Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]
Welcome U? Higher Ed Marketers Sweat International Enrollments
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
Bold Programs Affect Change in #HigherEd
With tuition on the rise and other roadblocks ahead, a four-year degree seems increasingly unattainable to some. For undocumented students in many states across the U.S., the hurdle is set […]
Trump Fuels Liberal Arts for Takeoff
Too bad the Washington Post got to “Democracy Dies in Darkness” first. Any number of colleges and universities nationwide could have used the line to market the heck out of […]
Is the Student-Loan Market the Next Housing Bubble?
College debt has long been considered a crisis for students, many of whom feel like they have widening holes in their pockets. Now, some Wall Street analysts predict that the […]
College Debt: Delaying Millennial Milestones
Many millennials don’t just live with crushing college debt – they’re so weighed down by it that they’re delaying major life milestones. An ORC International survey commissioned by PadillaCRT found […]
#HigherEd: Career Guidance Doesn’t Make the Grade
Prospective students are asking an important question: how well will this college prepare me for, or place me into, a career that meets my goals? In a recent Washington Post […]
Supporting Single Parent Students at Wilson College
A perfect read for the holiday season: a story about people getting it right. NPR recently profiled the forward-thinking (and heartwarming) Single Parent Scholars program at Wilson College in Chambersburg, […]
Dollars and Sense: #HigherEd Student Loans in the Presidential Election
Today is Tuesday, November 8, 2016. Today is #ElectionDay. I don’t need to say what’s been said before. Americans are voting today with varied emotions. When it comes to higher […]
Unpopular Opinion: College Rankings DO Matter
Recently, a hot topic of conversation in the higher ed space is rankings – and some are implying that an overabundance of rankings are leaving students confused, not knowing which to trust […]