Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
5 In 5: Languishing, Fashion Renaissance, Grandpa Style, Social Good TikToks, Post-Pandemic Spending Spree
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Languishing […]
5 In 5: Flying Cars, Audio Takes Off, Emojis 2021, Popcorn Chicken Pizza, Dispo
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Flying […]
5 In 5: Pandemic Baby Bust, Spinach Sends Emails, Hive Social, Lighthearted Super Bowl, Hands-Free Nike’s
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Pandemic […]
5 In 5: Indoguration, Crocs’ Sales Soar, Netflix in 2021, Apple REJI, Indonesia Influencers
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Indoguration […]
5 In 5: Brands of 2020, Grammy’s, March Madness, BK Retro Rebrand, RIP ‘Like’ Button
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Brands […]
2020 Top Trends: Being in Flux
Trends and predictions are everywhere. While we appreciate trends, we might respond with an eye-roll when we hear the word since they are predominately superficial and not really rooted in […]
5 in 5: Convenience Stores, Dunkin’ X Snoop, Electric Hummers, Billionaire Bachelor, ‘Techlash’
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Convenience […]
5 in 5: Super Bowl Commercials, NFL Ratings, Impossible Foods, Digital Detoxing, Home Robots
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Olay’s […]