Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
How to Engage Employees Beyond a Campaign Launch
A campaign launch for a hospital or health system is no small feat. Whether the campaign aims to promote a new service line, same day appointments or an organization rebrand, […]
CSR Programs that Challenge Stereotypes and Change Human Behavior
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. We […]
The Big 3 for any Public Speaking Situation
So you’ve been asked to give a presentation at work. If your immediate reaction to that request was, “Yippee! I love public speaking!” then, 1. I’m jealous and 2. I […]
How Your New Year’s Resolutions Trigger Growth in Other Industries
We’re 12 days into 2017 – is your new year’s resolution still kicking? If it seems like less than two weeks is a ridiculously brief time span to lose sight […]
Marketing Lessons from the 2016 Boston Wine Expo
This weekend I had the privilege of attending the 25th annual Boston Wine Expo, the largest wine and food expo in New England. Featuring celebrity chefs and seminars from top […]
A Must-Have Guide to Creating a PR Plan that Doesn’t Suck
I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year […]