Trends and predictions are everywhere. While we appreciate trends, we might respond with an eye-roll when we hear the word since they are predominately superficial and not really rooted in […]
5 in 5: Convenience Stores, Dunkin’ X Snoop, Electric Hummers, Billionaire Bachelor, ‘Techlash’
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Convenience […]
5 in 5: Super Bowl Commercials, NFL Ratings, Impossible Foods, Digital Detoxing, Home Robots
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Olay’s […]
5 in 5: AirPods, Volkswagen, Internet Deception, Shopping Carts, No Discounts
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Apple’s […]
5 in 5: Coke Subscription, WhatsApp, Google Earth, Security Cameras, “Stealth Marketing”
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Coke […]
5 in 5: Basel Banana, Dark Mode, Netflix Tweet, iPod Nostalgia, VR Dining
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
5 in 5: Cyber Monday, Ford, Gum, Podcorn, Peloton
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cyber […]
How Do You Feel About Mood-vertising?
Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]