The world of social media is never the same as it was the day before. Algorithms adjust, the platforms upgrade, and the people who have accounts also change, sometimes daily. […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
Is Your Brand Ready For “Demetrication?”
When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]
Do These 6 Things Today to Spark a Digital Influencer Romance
If you Google “digital influencer strategy,” you’re going to find countless articles on why your brand should invest in an influencer strategy and the impact of influencer marketing on your […]