For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
The Go-To Checklist for Determining the Potential Value of a Media Influencer
The influencer sphere is a crowded space. Now more than ever, it has become increasingly difficult to determine those influencers who are best to engage and those to avoid – […]
Surprising…Guess who Influences Your Wine Drinking Habits?
I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Audience-first, Influencers and Trust: 3 Social Trends
Social media is dynamic. That’s certainly the case today with Facebook always in the news. To see the real trends, past the hype, it’s best to look a bit further. […]
How to Lure the Driving Force Behind Travel Growth
Millennials are often cited as having a sense of entitlement. In many cases, they are looked at negatively surrounding this perception. As a travel and tourism marketer, I find this […]
Food Brands and the Changing Media Landscape
Struggling with gaining media coverage for your food or beverage brand? You’re not alone. From commodity boards to well-known names, securing earned media coverage has always proven tough, but it […]
What Cheetos, Nutella and Fruit Loops Have in Common
As today’s brands struggle for market share in a cluttered grocery aisle, some are breaking away from the pack in disruptive ways. Take Cheetos who recently aligned with celebrity chef […]
Celebrity Marketing is not Dead and Influencers are Here to Stay
The topic of influencer marketing has reached epic levels of discussion and as marketing communications professionals, we need to help codify and clarify the process for our clients. Before discussing […]
Getting the Most Out of Your Media Coverage
So you scored a really important piece of media coverage that includes all of your key messages and reaches the right audience. Congratulations! Now what? For many companies, that may […]
The Right Reasons to Partner with Digital Influencers
It’s often clients (you!) come to us inquiring about how to work with digital influencers. And like any thoughtful agency partner, our first question is: Why? And not condescendingly. We […]