With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]

With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
As a “self-proclaimed foodie” I like many of my friends, take great pride in curating a vast, wide array of Instagram “must-eats.” Now that Instagram allows you to save posts […]
When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
March is Women’s History Month and last week, on March 8th, we celebrated International Women’s Day. As we dive deeper into the fourth wave of feminism, especially in light of […]
Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
Time to toss away your old ideas of what you think an “influencer” should be. Pretty face, perfect posts, perfect life. Despite the fact that Instagram often leads to a […]
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]