Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. LinkedIn Launches Newsletters What’s Up: LinkedIn implemented newsletters […]
Key Instagram Learnings That Changed How I Approach Strategy
If there’s one thing everyone should know about social media, it’s that it’s constantly changing. As a result, it’s important for us to always keep a finger on the pulse […]
Nutrition Influencer Insights: Q&A with upwaRD Winner Mackenzie Burgess, RDN
The FoodMinds upwaRD program is an industry-leading professional recognition and development program, elevating the voices of emerging nutrition communication leaders. This year’s winners were selected for their expertise in translating […]
Instagram Asks “Do They Really Like Me”
With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
Why You Should Keep Your Eye on IGTV
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
Does Social Media Rule Your Food Choices?
As a “self-proclaimed foodie” I like many of my friends, take great pride in curating a vast, wide array of Instagram “must-eats.” Now that Instagram allows you to save posts […]
Facebook Advertising Best Practices: Automatic Placements
When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
How Did Brands Celebrate International Women’s Day on Instagram?
March is Women’s History Month and last week, on March 8th, we celebrated International Women’s Day. As we dive deeper into the fourth wave of feminism, especially in light of […]
The Impact of Meme Marketing
Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]
Doing Black Friday Differently
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]