When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
How Did Brands Celebrate International Women’s Day on Instagram?
March is Women’s History Month and last week, on March 8th, we celebrated International Women’s Day. As we dive deeper into the fourth wave of feminism, especially in light of […]
The Impact of Meme Marketing
Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]
Doing Black Friday Differently
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
The New Influencers Brands Are Tapping Today
Time to toss away your old ideas of what you think an “influencer” should be. Pretty face, perfect posts, perfect life. Despite the fact that Instagram often leads to a […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
5 in 5: dancing robots, immersive travel, designing for Instagram, biometric vacation planning, AI in space
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Kicking […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]