We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]

We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Seven months ago, the COVID-19 pandemic thrust companies into a departure from the norm, forcing them to rapidly restructure the experiences they use to engage customers and employees. Since then, […]
The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We […]
Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe […]
Want to know the top-secret recipe to create a name for a new brand? Great. Here it is: Grab a few creative folks, lock them in a quiet room and […]