Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
Joe Smith’s Brands to Watch 2021
After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
The X Factor: CX and WX Learnings From Our Pandemic Journey Study
Seven months ago, the COVID-19 pandemic thrust companies into a departure from the norm, forcing them to rapidly restructure the experiences they use to engage customers and employees. Since then, […]
Joe Smith’s Brands to Watch 2020
The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We […]
Most believe B2B branding is unique; we believe that’s BS
Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe […]
What’s in a Name? Everything.
Want to know the top-secret recipe to create a name for a new brand? Great. Here it is: Grab a few creative folks, lock them in a quiet room and […]