Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. LinkedIn Launches Newsletters What’s Up: LinkedIn implemented newsletters […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
Target Acquired: How to Reach the Right B2B Audience with LinkedIn Advertising
Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
3 Reasons Why Facebook is Right for B2B
When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
The Latest on LinkedIn Self-Service Ads
LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features: Sponsored Content – […]
Every Day You Were Hustling—Was Your LinkedIN Profile?
When it comes to getting your business across on social media, LinkedIn is a great bet for B2B business development. Recently, I attended a session by Rick Curry with the […]
Secret Features on Social Media
The best social media platforms listen to their users, test and then implement features to help optimize the experience. But then let’s tell people about it, right? Most features I’ve […]
9 Tips to Give Your LinkedIn Profile a Boost
Around Mother’s Day, students across the country will graduate from colleges and universities and head out into the world to make a lasting impact. Some will go on to medicine […]
3 Quick Tips for a Better LinkedIn Business Presence
When it comes to social media, B2B companies need to focus most on growing their presence on LinkedIn. A 2013 study form InvestIQ showed that LinkedIn accounted for 64 percent […]
4 Tips to Get Your Health Care Company LinkedIn
If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple content-sharing tools the site has introduced over the last year. In fact, just this week LinkedIn opened up its previously invitation-only “influencers” program to everyone, giving users the opportunity to publish full-length content.