In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
What do Crying Babies have to do with Predictive Models?
There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
Coronavirus: What Marketers Should Be Thinking About
The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Bringing Home The Bacon: What Food Marketers Can Learn from Pork’s Success
The continued growth of the pork industry has made it the envy of food marketers for decades, and, come 2017, it shows no signs of letting up. Pork sales climbed […]
The Sweet Briar Brand Imperative: Trust
The recent legal victory that keeps Sweet Briar College open this fall puts its brand on the line. A year from now, will students, parents, prospects, faculty, staff and alumnae […]