In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]

In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, […]
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
The continued growth of the pork industry has made it the envy of food marketers for decades, and, come 2017, it shows no signs of letting up. Pork sales climbed […]
The recent legal victory that keeps Sweet Briar College open this fall puts its brand on the line. A year from now, will students, parents, prospects, faculty, staff and alumnae […]