There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Reaching the Five Generations on the Farm
I grew up on an average farm in Nebraska. We’re not the biggest or the smallest. We’re not the oldest farm family in my area, and we’re certainly not the […]
The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Effective Communication Tips (From Behavioral Economists!)
Imagine sitting at your desk at 4 p.m. on a Friday after a long, exhausting week. You’re getting ready to pack up when you receive an urgent email from your […]
Catch a Shooting Star: Jumping on Trends Before They Fade
Trend spotting is a round-the-clock endeavor in today’s hyper-connected world. As noted by Hartman Group in its recent report, Google and social media has empowered anyone to declare the latest […]
Is Technology Changing the Game for PR and Marketing Professionals?
The unstoppable growth in marketing technology tools promises to make a communicator’s job easier: Reach audiences with more precision, leverage data to tailor campaigns with purpose and extend brand storytelling […]
The New Role of Grocery
Grocery. It’s an industry so inundated with change every single day, it can be hard to keep up. We have game-changing M&A activity (retail meets health care!) that we never […]
Three Things That Matter for Brand Marketers in 2018
As we head into the new year, many are using this moment to tout trends, tools, channels, tactics and predictions for engaging with consumers and driving growth. While important, the […]