One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
2020 Food and Beverage Marketing Hall of Fame (and Shame)
No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every […]
4 Consumer Shopping Trends Making the Leap into 2021
In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
Tick Tock What?
With yesterday’s deadline seemingly avoided, the saga does not end. What a wild ride, but in the middle of the rollercoaster, don’t lose the bigger picture. We were headed for a collision, but […]
Coronavirus: What Marketers Should Be Thinking About
The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, […]
Get the Most from Your Data
Padilla recently hosted a POV webcast event about how to use data to uncover communication insights, and as the SMS Research Advisors lead, I had the pleasure of moderating the […]
Is Wine PR the Right Job for You?
Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of […]