The year is winding down, but we’re tuning up. PadillaFest ’21: Find Your Groove is our second-annual virtual holiday variety show exclusively for our community of clients, friends and families. We’ve […]
Creating (And Maintaining) Brand Relevance In A Chaotic World
I think most of us are surprised that COVID-19 conversations are still relevant, having hung our hopes on 2021 as the year things moved closer to “normal,” even if it […]
3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay
A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Control-Based vs. Risk-Taking Buyers: How Understanding Both Can Boost Your Marketing Efforts
One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
2020 Food and Beverage Marketing Hall of Fame (and Shame)
No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every […]
4 Consumer Shopping Trends Making the Leap into 2021
In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
Tick Tock What?
With yesterday’s deadline seemingly avoided, the saga does not end. What a wild ride, but in the middle of the rollercoaster, don’t lose the bigger picture. We were headed for a collision, but […]