“Your COVID-19 test is positive.” Despite my best efforts, I finally heard the words we all have dreaded in late December. When I went to CVS for a rapid test, […]
Communication Tactics to Curb the Opioid Crisis
The opioid crisis is everywhere. In fact, it’s hard to listen to a newscast or scan headlines without the public health emergency being brought up. Opioids aren’t just disrupting the […]
Artificial Intelligence is Propelling Health Care Into the Future
Alexa, how will artificial intelligence change the health care industry? If Alexa, Amazon’s virtual, voice-activated assistant, were capable of delivering complex answers, she’d probably launch into a long-winded answer that […]
The Golden Triangle – and Golden Rules – of Health Care Social Media
Colon Cancer Awareness Month (every March) has goals like any other health observance: to increase awareness, change behavior, and raise funds to find a cure. So why is it that […]
What Does Chewbacca Mom Have to Do With Your Hospital? 4 Tips for Creating Successful Video Content
Are you one of the nearly 150 million people that have viewed the Chewbacca Mom video? Last Thursday, Texas mom Candace Payne went to Kohl’s to return some clothing. She […]
Virtual is the New Reality
From telemedicine and electronic medical records to 3-D printing and precision medicine, technology is certainly changing the way we deliver health care. Now, virtual reality (VR) technology is creating a […]
Humanizing Your Brand, On Purpose
Two weeks ago I had the pleasure of attending Ragan Communications’ Social Media for PR and Corporate Communications Conference at Disney World. I was overwhelmed by the wealth of information […]
Watson Open for Business: What do YOU want to know?
At the EY Strategic Growth Forum, I had a chance to hear Bob Pemberton, VP of Corporate Development at IBM, talk a little bit about The Watson Group – a […]
Leveraging Awareness Months: Lessons Learned From a Month of Pink
The big, pink awareness month behemoth is over: Breast Cancer Awareness Month. And while many of us are sick of pink and ready to move on to the next thing, […]
Brand Journalism: Health Providers Embracing New Storytelling Strategy
The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, […]