Influencers and content. I feel like I’ve been recently discussing them more than ever before. There is greater competition to be noticed, and seismic shifts in reaching consumers. What used […]
‘Daddy, you love your phone more than me.’
A father’s wake-up call to make real connections in a tech-obsessed world. What a terrible thing to hear from your 8-year-old. It was as if the apple of my eye […]
The Right Way to Measure Social Media
With stories, not spreadsheets. For today’s communications pro, it’s the $64,000 question. When you describe it, your clients roll their eyes. When you report it, you’re lampooned. If you’re […]
Tips for More Meaningful Media Measurement
Landing a media hit is gratifying and important for you and your client or organization. But coverage is only valuable if people are reading or watching it – and they […]
How to Predict the ROI of Organic SEO in 3 Easy Steps
SEO as a digital marketing tactic has continually had one of the highest ROI’s when compared to other digital tactics (left chart) year over year. The data driven nature of […]
Case Study: How to Grow Your Holiday Campaign
Special thanks to the co-author of this post, Kelsey Mohring, AAE, PadillaCRT We love a good holiday campaign…I mean who doesn’t? At this point, you’re (hopefully) already rockin’ around your 2013 campaign […]
Keep Calm and Throw a Kick A$$ Twitter Party
You’re like a little kid at the candy store, you can hardly sit still you’re so excited about the exciting things you want to share with your audience. But you […]
4 Free Tools to Measure Your Instagram Success
You read Five Instagram Secrets for Health Brands and you were inspired to start an Instagram for your brand. It seems to be going well so far; but how can you really […]