Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
How to Plan for the “Perfect” Media Day
A few months ago, we put together a two-day NYC media tour for one of our Minneapolis-based clients. The goal of their visit was to share with key travel and […]
How to Get Media to Attend a Boring Event
In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. […]
3 Tips to Building a Media List that Won’t Spam Journalists
We hear it all the time: journalists are inundated with blind pitches from public relations professionals every day. On the other hand, PR professionals may say they don’t have enough […]