The American media landscape has become an increasingly fragmented digital news environment. With news originating from a variety of sources – search engines, online media and social media platforms – it could be difficult for legacy media […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
The 2020 Presidential Election, Coronavirus, Back to School and That Thing You’re Announcing
This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds […]
Navigating COVID-19 Coverage (4.13.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Data-Driven Each day that […]
Leveraging Top Media Relations Trends for Health
Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
Tap These 5 Media Relations Trends In 2020
To kick off the new year, tap these top five trends from Padilla’s media relations experts to make your communication plans more effective all year long. 1) Listen up: We’re […]
Food and Beverage: Mining the business angle for top-tier coverage
If you have a chance to get story tips directly from a top journalist and media producer – like Paris Wald, senior producer at Bloomberg TV – be prepared to […]
On Deadline with Brian Ellis
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
The Importance of Regional Media Pitching
We can all pretty much agree that food and wine are two of life’s greatest joys. And working in food and wine PR has its list of perks, one of […]