There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
On Deadline with Andrew Hoover
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
You Asked an Editor to Grab Coffee. They Agreed. Now What?
We live in an age where we mostly communicate with each other through screens: double tap to like a picture, text a friend back who just called you to catch […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Breaking Down Complex Communications for the C-Suite
PR pros’ role has never been more critical. Important goals and initiatives will succeed if they are clearly understood and widely appreciated, and we make that happen. It’s a complex […]
The State of Trust in Journalism: Guarded but Improving
Trust is like air to communicators and journalists. We live it and breathe it because we know that without it, nothing we do or say matters. Without trust, we can […]
Tips for Maximizing Medical Conferences
Medical convention season for life sciences companies is in full swing. Which means valuable opportunities toward preparing the market for new medicines, building dialogue around medical need for certain patient […]
Tips From a Former Editor on How To Be a Better PR Pro
My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]