The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye […]
5 Reasons Why Everyone On Your Communications Team Should Participate In Media Training
How do you feel when a reporter contacts you to see if someone at your organization can do a media interview? All too often, an interview request can stir up […]
Do Americans Trust the Media? Research Shows It’s Complicated
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they […]
Why Legacy Media Continue to Hold Top Online News Rankings Even As Readers Distrust Increases
The American media landscape has become an increasingly fragmented digital news environment. With news originating from a variety of sources – search engines, online media and social media platforms – it could be difficult for legacy media […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
The 2020 Presidential Election, Coronavirus, Back to School and That Thing You’re Announcing
This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds […]
Navigating COVID-19 Coverage (4.13.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Data-Driven Each day that […]
Leveraging Top Media Relations Trends for Health
Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
Tap These 5 Media Relations Trends In 2020
To kick off the new year, tap these top five trends from Padilla’s media relations experts to make your communication plans more effective all year long. 1) Listen up: We’re […]