The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye […]
5 Reasons Why Everyone On Your Communications Team Should Participate In Media Training
How do you feel when a reporter contacts you to see if someone at your organization can do a media interview? All too often, an interview request can stir up […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
The Importance of Regional Media Pitching
We can all pretty much agree that food and wine are two of life’s greatest joys. And working in food and wine PR has its list of perks, one of […]
How to Secure High Quality Media for Your Next Event
So you’ve been tasked with securing media for an upcoming event. It’s hard enough securing media coverage for clients, so it may seem like a daunting task to secure a […]
Turn, Turn, Turn Toward a Changing News Media Landscape
As another year closes, I’ve got “Turn! Turn! Turn!” on the brain. The Byrds’ 60s classic is still relevant; for communicators, it’s been quite the season to “turn” within the […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Breaking Up with Breaking News
Breaking up is hard to do. However, in this case, I found it was necessary. You see, like many of you, I have fallen on the hamster wheel of the […]
How to Earn Media
Co-authored by Matt Sullivan. It should come as no surprise that today’s media landscape is far different than it was in the not-so-distant past. Consider this, Pew’s State of the […]