The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
Dissecting the Mind of a Surgeon: How Focus Groups Can Shed Light on Marketing Best Practices
As a marketer, how often do you speak directly to the surgeons who use your solutions? How well do you understand their motivations, fears and influences? If you’re like most […]