The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
Dissecting the Mind of a Surgeon: How Focus Groups Can Shed Light on Marketing Best Practices
As a marketer, how often do you speak directly to the surgeons who use your solutions? How well do you understand their motivations, fears and influences? If you’re like most […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
What’s Driving Technology in Health Care? A Look at How Digital is Changing the Patient Experience
It’s undeniable we are in the midst of a national discussion about patients taking charge of their health and how health care providers can become more resourceful. There’s a clear […]
The Healthcare Communicator’s Survival Guide to a Trump Presidency
While president-elect Donald Trump’s inauguration isn’t until tomorrow, healthcare communicators are already feeling the effects of the transition and bracing for change. It’s a new era, for sure, and unconventional, […]
Top 5 Most-Read Health Care Buzz Bin Posts of 2016
‘Tis the season for looking back and looking ahead. Today, I’m continuing our tradition of starting the new year by looking back at the most-read health care posts on The […]
Full Speed Ahead: Medical Device Trends through 2017
Medical devices: where the speed of innovation meets the molasses of FDA approval! Despite that fact, the medical device health care sector consistently brings science and invention to life. 2016 […]