Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
No Room for Alternative Facts in Healthcare
Over the weekend, advisor to the President, Kellyanne Conway, mentioned the use of “alternative facts” in an interview on Meet the Press. The show’s host, Chuck Todd, quickly pointed out […]
Five External Pressures Facing MedTech and Their Impact on Marketing Strategies
Last month, I attended the 2016 conference for AdvaMed (Advanced Medical Technologies Association). Five key external pressures for the medtech industry emerged. What are they and what do they mean […]