Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
Breaking Down Complex Communications for the C-Suite
PR pros’ role has never been more critical. Important goals and initiatives will succeed if they are clearly understood and widely appreciated, and we make that happen. It’s a complex […]
Richard Thaler – The New Hero of Public Relations?
Earlier this fall, Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences. For his contributions he’ll get a lovely medal, attend a ceremony in Sweden, receive countless accolades, […]
Are Messaging Apps the New Brand Engagement Tool?
Over the course of history, we have evolved the way we communicate. In 33,000 BC, it started with cave paintings in the Ardeche region of France. Then, it evolved to […]
Tips for Brand Buy-In on the Inside
Fewer than half of employees believe in their company’s brand. Even less are equipped to deliver to on it. Often, this happens when a company focuses all its brand launch […]