Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
Study: Gen Z in #HigherEd
Long-time PadillaCRT client Barnes & Noble College recently published a study on Generation Z and what makes them tick. The report reveals some valuable insights on how higher education communicators […]
Wine for Everyone!
Here we are at the end of the year, and 2016 is knocking on our door. Everyone has their mind on the holidays and enjoying festivities with friends & family. […]
How Are Millennials Changing The Way We Live?
The last generation born to the 20th century is beginning to earn more responsibility and buying power in the economy, and our attitudes are beginning to influence how we live, […]
Craft Beer and Social Media Move In-Step
I am a born and bred New Yorker and a rabid Yankees fan. I curse too much. Behind the wheel, you would know pretty instantly where I learned to drive. […]
5 Ways Food and Nutrition Brands Can Reach Millennials
Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In […]