Trying to reach Gen Z and millennials? Well, it’s time to talk influencer marketing. Afterall, Gen Z is 40% more likely to follow actors than brands they like on social […]
Woke but Broke
Now that Millennials are even accused of killing sex, the idea of consumerism that has driven our economy must be reconsidered. Despite having unprecedented debt and facing the notion of […]
Reaching the Five Generations on the Farm
I grew up on an average farm in Nebraska. We’re not the biggest or the smallest. We’re not the oldest farm family in my area, and we’re certainly not the […]
5 in 5: musical DNA, voting in jeans, dropping dieting, NFL commentary, staying in
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
5 in 5: free pizza, ice cream delivery, interventions, AI art, Kohl’s
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
The Evolution of Fine Dining
As someone who truly enjoys dining out, I do my best to keep up on the latest trends and maintain a list of places I must get to. Recently, a […]
Why the Center of the Store Should Not be Missed
Co-authored by Emily Valentine Among the most outdated and incorrect nutrition advice out there (and there is a lot), is that you should only “shop the perimeter” of the grocery store. Let […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
“Beer me” that wine, will ya?
While the phrase “beer me” will always have more of a ring to it than “Chardonnay me,” people are opting for wine and spirits over beer more and more. In […]
4 Ways Millennials are Impacting the Food Industry
Born between 1981 and 1996, millennials are the largest living generation and tracking to have more spending power than baby boomers this year, according to a Bernstein analyst. Millennials are […]