Think about the 2016 Golf Ryder Cup, 2018 NFL Super Bowl and 2019 NCAA Men’s Basketball Final Four. What do all of these premier sporting events have in common, besides […]
License to Brew: 3 Ways Beer Partnerships Improve Brand Awareness
According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see […]
Finding the Starting Line as a PadillaCRT Intern
Minnesota winters, drinking coconut Boba Tea, Dungeons and Dragons, anything potato… Just naming a few of my love-hate relationships. Hello, my name is Alayna Xiong and I am a summer […]