For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]
Haute Couture Meets Haute Cuisine
Gucci. Burberry. Prada. Giorgio Armani. Ralph Lauren. What do they have in common? They’re all in the food business. Wait…. what? Yes, in addition to being iconic fashion brands, each […]
In Search Of a New Fall Flavor, I Failed
Ask anyone what makes a crowd-pleasing commercial, and you’ll get two answers: Puppies and babies. In beverage PR, babies are taboo, and puppies are almost synonymous with Budweiser’s Super Bowl […]