There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a different purpose than […]
The Back-to-School Digital Business
Back-to-school means another year of fresh books, backpacks and binders. But in 2016, purchasing each of these items is far from basic. With the evolution of digital media casting a […]
Travel Trends: 5 Great Apps for Busy Business Travelers
For the past couple of months, it’s been planes, trains and automobiles for me with lots of business travel. While I’ve been on the road more than usual lately, for some […]
Mobile Apps: The Next Big Thing for Internal Communications
Internal communications is on the brink of the next big movement for employee engagement and interaction: mobile apps. Straight from the app store, a well-designed mobile app could connect a […]
Consumer Trends: 6 Apps and Tools to Help You Survive #BackToSchool Shopping
I’ve started seeing Facebook posts of friends gleefully sending their kids off for the first day of the new school year – marking the unofficial end of summer. Can it […]
3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in graduate school, I shadowed a pathologist at a community hospital. […]