The confetti has settled, and we’ve rung in the new year. It’s time to peer into our crystal ball and see which brands will be worth watching in 2020. We […]
What Brands and Advertisers Need to Know about Esports
There has been much discussion about the rise of sports in the United States, such as soccer and volleyball. While these sports are certainly trending up, nationally, a non-traditional sport […]
Reviving Beer: Why National Beer Day Matters
‘Twas the day before #NationalBeerDay, and marketers everywhere Were scratching their heads and wondering, “Why do we need another made-up “holiday?” Is it an arbitrary date on the calendar, selected […]