At the end of 2016, I wrote a Buzz Bin post that detailed predictions for the media relations industry as well as suggestions for navigating it. In it, I referenced […]
Spring Cleaning Your Communications Toolbox
Spring has sprung! Ok, truth is, it sprang exactly 18 days ago. So how do you feel? Lighter? Warmer? Fresher? I was so excited about spring that about a month […]
Beauty Marketing and Today’s Trends
The perception of the public relations sector is often glamorous. Those of us in the industry know the truth: well, yea, sometimes it is! And what’s more glamorous than working […]
Media Relations and How to Save It
If I tell you that the media relations landscape is a complicated field of uncertainty, I think I’d be understating the obvious. Those reading this probably aren’t new to the […]
Early Holiday Season Campaign Predictions
Pumpkin spice. There, I said it… And the Buzz Bin did not burst into cinnamon-y flames. In all seriousness, although terrifying, we have T-9 weeks and T-13 weeks until Thanksgiving and Christmas […]
The 5 Best Summer Brand Campaigns of 2016
Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same […]
Big Beer: The 5 Best Launches of 2015
I could claim that 2015 was the year of craft beer, but let’s be honest: this isn’t the first year we’ve seen enormous growth in this market. Consistently, over the […]
Best Beauty Campaigns of 2015
For most, December is a time to flip through loving family photos while drinking some eggnog and listening to holiday tunes before they begin planning out their Chrisma-Kwanz-akkah celebrations. Lucky […]
Why the Gilmore Girls’ Return is Life Changing
Any woman between the ages of 20 and 35 learned what it meant for dreams to come true this week, when it was announced that Gilmore Girls would return to […]
How Jon Stewart Changed the Face of News
Today is a sad day. It marks the first of many that we’ll be without “The Daily Show” with Jon Stewart. Last night’s finale, as well as the public’s immense […]