For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]
How Generations Give Thanks for CSR
The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]
Women and Wine: What does this segmentation really tell us?
I’m skeptical of old-fashioned segmentation: women, age groups, income levels. With so many data streams accessible and the ability to glean extensive information about consumers, we have an opportunity to […]
In Search Of a New Fall Flavor, I Failed
Ask anyone what makes a crowd-pleasing commercial, and you’ll get two answers: Puppies and babies. In beverage PR, babies are taboo, and puppies are almost synonymous with Budweiser’s Super Bowl […]