Making a name for yourself (or your organization) isn’t easy. During this year’s Olympics, we’ve watched as a handful of athletes rise to the top, overcoming steep competition from a […]
What Can Nonprofits Learn From Dealing With A Public Health Crisis?
New services, new messaging, new virtual workspaces – brands in every industry have been forced to shift. But while we all race to adapt to the new normal brought on […]
Know Your Food Source’s Source
Consumers are more curious than ever about where their food comes from. Was this chicken raised cage-free? Was this asparagus hand-watered with rainfall from the mountains? Did the farmer sing […]
Open Your Doors to a Nonprofit and Reap the Benefits
Guest post by Ellen Walthour, Executive Director, The BrandLab. PadillaCRT’s Minneapolis office is home to The BrandLab in 2016. The BrandLab, the nonprofit organization I work for, is always on the move. […]
Does Livestrong Need a Name Change To Remain Viable?
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the […]
5 Things Nonprofits Must Do To Captivate Millennials
By Rachael Seda (@rachaelseda) I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your […]