Why Sustainable Industry-Nonprofit Partnerships Make Good Business Sense Industry-nonprofit partnerships can be enormously successful at delivering health messages, prompting both providers and patients to consider a new drug/therapy or learn […]
Does Livestrong Need a Name Change To Remain Viable?
By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the […]