If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
Your Future Customer: What Marketers Need to Know About Gen Z
GenZ, iGen, the Founders – there’s been several names thrown around for the generation post-millennials. These plugged-in, yet grounded digital natives have said, according to MTV, that they plan to […]
How Brands Are Mixing New Cocktail Trends into their Campaigns
Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when […]
AT&T’s Time Warner Acquisition Foreshadows Future
One of the largest internet and mobile providers is buying a premier content creator. With the seismic shift to mobile video, it positions them to ensure both remain relevant. As consumers […]
6 Behind the Scenes Lessons of a Video Gone Viral
The “let’s make a viral video” request makes me cringe a little inside. Why? Well for one, what really constitutes a viral video? And second, you can never be absolutely […]