Digital advocacy is the art and science of building grassroots movements for causes, ideas, and products online. While its roots and frequent application are political in nature, creating advocates is […]
Combining Paid, Earned, Shared and Owned Media for Sweet Success
Last year was our first foray into digital marketing for Sunshine Sweet Corn. We saw some excellent results with our efforts, won some awards for our work and our client […]
Is It Paid Media or Not? Making the Call
Recently, I received a call from my eighth grade niece. She was writing a report for her careers class and wanted to speak with me about public relations. In time, […]