One in three consumers believes brands are the entities most responsible for the future of the environment, so it’s no surprise that CPG (consumer packaged goods) brands are looking for novel […]
How to Lose Sales…on Purpose: A Lesson From the Canadian Tobacco Industry
On a recent trip to Canada, I had the privilege of exploring Niagara Falls, Toronto, Ottawa, and Montreal. It’s always exciting to explore a new place and, that being said, […]
The Power of Packaging: How to Win Over the Hearts and Minds of Consumers
On average, people make about 35,000 decisions every day. I am endlessly fascinated by what drives a person’s decision-making process. As a beverage marketer, I am particularly interested in what […]