Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
Don’t Stick A Pin In It – Create A “Consideration Calendar”
Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights, of course) […]
Am I Doing This Right? Top 3 Social Advertising Mistakes to Avoid
It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
The Latest on LinkedIn Self-Service Ads
LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features: Sponsored Content – […]
How Facebook is Disrupting Influencer Marketing
Ask any marketer to name two areas that have exponentially grown over the past few years and I guarantee the majority will tell you influencer marketing and targeted paid social. […]