“If I had asked people what they wanted, they would have said faster horses.” This famous Henry Ford quote seemed especially relevant when it was shared by a presenter at […]
Is the Amazon Effect Coming to Health Care?
I think it’s safe to say that Amazon is a household name for most American consumers. There’s also a name for the disruptive impact the company has had on consumers and […]
The Digital Health Care Consumer: 5 Insights for Hospital Communicators
I was pleased to see one of the conclusions drawn by Deloitte, based on its 2016 survey of consumer health care priorities. In their report, they made the spot-on observation […]
The New Health Care Economy: Where the consumer and digital revolutions collide
It took years for healthcare providers to accept the term “consumer” when referring to patients. In today’s healthcare economy – one that’s focused more on wellness, prevention and keeping people […]
3 Things That Will Revolutionize Healthcare
I’m a binge reader. Primarily non-fiction and historical fiction. My current binge has included books by two noted physician authors. The first by a general surgeon on the topic of […]
#I’mAPatientNotATask
Do hospitals and physicians really want to improve the patient experience, or are they just studying to the HCAHPS and CG CAHPS tests? While this is only my experience, I […]
What’s New at the SHSMD Conference and What it Means for Hospitals
Next week more than 1,000 healthcare marketing, public relations, communications and strategic planning professionals will convene in Washington, DC for the Society for Healthcare Strategy & Market Development (SHSMD) Annual […]
3 Patient-Tested Improvements to Increase HCAHPS Score
In early July, my mother was admitted to ICU. She has since finished rehab at a transitional care unit (TCU) and is now home. This experience and the recent release […]
#PRSAHealth Preview
Next week I have the honor of speaking at the PRSA Health Academy Conference with one of our clients, Cynthia Schmidt, the chief of marketing at VCU Health System. I’ve […]
Without a leg to stand on: Four observations about healthcare (that I learned the hard way)
I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry. But, I learned more during […]