“If I had asked people what they wanted, they would have said faster horses.” This famous Henry Ford quote seemed especially relevant when it was shared by a presenter at […]

“If I had asked people what they wanted, they would have said faster horses.” This famous Henry Ford quote seemed especially relevant when it was shared by a presenter at […]
I think it’s safe to say that Amazon is a household name for most American consumers. There’s also a name for the disruptive impact the company has had on consumers and […]
I was pleased to see one of the conclusions drawn by Deloitte, based on its 2016 survey of consumer health care priorities. In their report, they made the spot-on observation […]
It took years for healthcare providers to accept the term “consumer” when referring to patients. In today’s healthcare economy – one that’s focused more on wellness, prevention and keeping people […]
I’m a binge reader. Primarily non-fiction and historical fiction. My current binge has included books by two noted physician authors. The first by a general surgeon on the topic of […]
Do hospitals and physicians really want to improve the patient experience, or are they just studying to the HCAHPS and CG CAHPS tests? While this is only my experience, I […]
Next week more than 1,000 healthcare marketing, public relations, communications and strategic planning professionals will convene in Washington, DC for the Society for Healthcare Strategy & Market Development (SHSMD) Annual […]
In early July, my mother was admitted to ICU. She has since finished rehab at a transitional care unit (TCU) and is now home. This experience and the recent release […]
Next week I have the honor of speaking at the PRSA Health Academy Conference with one of our clients, Cynthia Schmidt, the chief of marketing at VCU Health System. I’ve […]
I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry. But, I learned more during […]