Within any brand category lies a complex landscape of stakeholders, issues and public opinion. True – whether your focus is food and beverage, energy, technology or pharmaceuticals. For pharma, in […]
How Challenger Pharma Brands Can Connect With – And Leverage – Influencers
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Mobile Marketing Tips To Reach The Modern Physician
Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
Communicating Along the Regulatory Runway
FDA approval is a big deal, but if it’s the only regulatory milestone you’re sharing with your audience, you’re missing key opportunities to build receptivity and awareness in preparation for […]
How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
The Importance of a Pharma Corporate Narrative
If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to […]
Landscape Mapping: Your “GPS” for Pharma Marketing Communications
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]