Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
The Importance of a Pharma Corporate Narrative
If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to […]
Landscape Mapping: Your “GPS” for Pharma Marketing Communications
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
3 questions to ask before marketing an incremental pharma advancement
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
How Challenger Pharma Brands Can Beat Giant Competition
As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight […]
Integrated Company Functions are Critical for Effective Pharma Communications
The global pharma market is expected to increase in the coming years, and analysts are expecting heavy M&A activity in the industry. An unfortunate by-product of rapid growth is that […]