If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to […]
Landscape Mapping: Your “GPS” for Pharma Marketing Communications
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
3 questions to ask before marketing an incremental pharma advancement
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
How Challenger Pharma Brands Can Beat Giant Competition
As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight […]
Integrated Company Functions are Critical for Effective Pharma Communications
The global pharma market is expected to increase in the coming years, and analysts are expecting heavy M&A activity in the industry. An unfortunate by-product of rapid growth is that […]
The Need for Pharma to Fearlessly Innovate in Social Media
There is something the pharmaceutical industry can learn from this past year’s presidential election – social media counts. It’s no secret that the pharma industry is risk-averse. However, it’s time […]
Engaging Health Care PR to Help Unleash Commercial Potential of New Rx Products in Development
A successful pharma product launch and rollout requires an enormous amount of operational and cross-functional execution. That’s true no matter if the company is a large pharmaceutical company or a […]