Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
How Facebook is Disrupting Influencer Marketing
Ask any marketer to name two areas that have exponentially grown over the past few years and I guarantee the majority will tell you influencer marketing and targeted paid social. […]
Social Media Week: 5 Takeaways You Don’t Want to Miss
Pinterest, Facebook, BuzzFeed, Refinery29… even The New York Times joined Social Media Week this month to discuss the latest and greatest in the industry. Lucky for you, there’s no need to […]
6 Takeaways from Social Media Week
Last week, the New York social media community gathered to hear from leading individuals and companies across marketing, entertainment, technology and media. Here are some of the highlights from Social […]
How a Website Relaunch Grew Email Subscriptions by 30% in One Month
4 Strategies to Ensure a Killer Site Launch Over the past six months the digital team at PadillaCRT has been working hard on a website refresh for the U.S. Highbush […]
Pins, Tweets, and the Law
While a slew of social media channels have existed for years, many brands still consistently struggle with the balance of effective engagement and traditional push strategies. One popular option for […]
Three Free Tools for Auditing Your Social Audience
I came across this quote recently on Pinterest: “The essence of social media is knowing your audiences and engaging them in something they love.” Totally agree. But here’s the thing: […]
2014 Digital Trends: A Conversation with Mom it Forward
It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected […]
3 Social Media Lessons I Learned from “It’s the Great Pumpkin”
Many people cite Halloween as a favorite holiday. I’m not part of that contingent. Don’t get me wrong: I’m all for adorable costumed children ringing my doorbell, haunted hayrides and […]
Are You as Social Media-Savvy as You Think?
Best Practices for Engaging on Twitter, YouTube, Pinterest and Blogs I had the opportunity to attend the second Annual Fashion Forward Conference in New York City on Wednesday, bringing together […]